Here’s the greatest secret to money, success, and the longevity of both: “If you want to make a lot of money in sales, if you want to make a lot of money in business – don’t have money as the target.” In the podcast Does how many you serve equal how much you make?, Bob Burg speaks about money, success, targets and trust.
To have a long-term career filled with money, success, and accomplishments, you must not have money, success, nor any combination of the two be the sole focus of your business. “Your target is serving others.” You have to build your business from the idea that if you serve others, you will eventually be served as well. “When you hit the target – you’ll get a reward. That reward will be money and you can do whatever you want with that money – but don’t forget – the target is serving others.”
It all boils down to the value of your product. If you have a product that is valuable and you have customers who trust you and the value of your product, you will eventually find the money, success, and the longevity of both. This is because people will not only buy your product but they will return to do business with you at a later date. “All things being equal, people will do business with and refer business to people they know, like and trust.” This is the key to money, success, and the long-lasting career that you are dreaming of. However, you can’t focus on those things!