Blaming capitalism for problems in your business is not the answer. Why? Bob Burg outlines the answer for us in a podcast by Ziglar, Inc., titled, Does how many you serve equal how much you make?
“You can only make money by serving others because nobody is forced to buy from you.”
There you have it. The capitalist economy is one wherein the people with the best product, the best marketing, and the best reputation will always win out. The result of your work and your dedication to your business, if you’ve worked smart and hard, is going to be how successful or not successful you are. Capitalism is a society with an economic setup that allows for people to make one crucial decision: they do not have to buy something.
If somebody does not like your product, they will not buy it. They simply don’t have to. This is the beauty of capitalism because it allows for people who have taken the time to put value and dedication into their product or service to see results. When people are not forced to use your service or product, you are forced to raise your value to meet their needs so that they choose your product over somebody else’s.
Burg explains this in terms of the law of value. “We talk about the law of value as being the foundational principle,” in business and services. When you have a product that is low-quality, you will almost never see success. However, if you raise the quality of your product, you will raise your successes. Product value and sale success are directly related.